GTM + AI
Consulting used to be decks. Here's what it looks like when you actually build.
The shift from advisory to advisory-plus-execution is the most underrated opportunity in consulting right now.
Mar 2026·5 min read
Back to homeThinking out loud,
Thinking out loud,
building in public.
Insights on GTM, AI-native workflows, creative systems, and what it actually takes to build in the age of AI.
GTM + AIToolsCreativeCareerDev + AICommunity
Tools
Why we built Amplicast: the content distribution problem nobody talks about
Creating content is 20% of the work. Getting it everywhere is the other 80%. We automated the 80%.
Feb 2026·4 min read
Dev + AI
Shipping a production Go backend in 3 weeks with AI pair programming
What actually changed in our dev workflow when we stopped treating AI as a search engine and started treating it as a co-author.
Feb 2026·7 min read
GTM + AI
GEO: The next frontier of visibility that most brands are ignoring
SEO optimizes for search engines. GEO optimizes for AI-generated answers. Your Share of Model is the metric that matters next.
Jan 2026·6 min read
Creative
440+ characters later: what we've learned about building a creative universe with AI
The TIRIDA universe started as a personal project. Now it's a methodology for how brands can build character-driven identities.
Jan 2026·8 min read
Career
The AI-native professional: what it actually means in 2026
It's not about being a prompt engineer. It's about fundamentally changing how you think about your own output.
Dec 2025·5 min read